LinkedIn has been ranked #1 as the most trusted social media platform. With over 500 Million users and 40% coming back every day, it gives marketers a great opportunity to connect with close to 100 million prospects every day.
LinkedIn desktop limits your headline to 120 characters (including spaces), but when you edit your headline on LinkedIn Mobile on an iOS device, you can get as many as 210 characters. Use them (iOS only, this won’t work on Android).
As your LinkedIn network expands, you will find some connections are higher-value prospects than others. Obviously, someone with a current need for your services should be engaged immediately and hopefully closed.
What do you see when you scroll through people’s profiles on LinkedIn? Their picture, their name, and their headline, right? And what do most headlines say? Job titles, usually. Do you find that interesting? Me neither.